Subang Jaya, 20 January 2026 – PRO-NET, a subsidiary of PROTON, officially introduces Proton e.MAS 7 2026 locally assembled version for the Malaysian market. The launch marks a significant milestone in the development of the country's electric vehicle (EV) ecosystem, with more affordable pricing starting as low as RM99,800.
Proton e.MAS 7 has been crowned as Malaysia's No.1 EV in 2025 and continues to be the top choice of Malaysians thanks to its combination of smart technology, advanced safety and competitive cost of ownership.
Proton e.MAS 7 2026 – Local EV For Malaysian Drivers
The local production of the Proton e.MAS 7 2026 demonstrates PRO-NET's commitment to providing practical, safe and affordable electric vehicles for Malaysian drivers. The 2026 version comes with improved safety features, driver assistance technologies and specifications that are more suitable for local road conditions and driving patterns.
For full information on specifications, promotions and bookings, find out Proton e.MAS 7 2026 price in Malaysia.
Proton e.MAS 7 2026 Updates By Variant
Proton e.MAS 7 Prime
Powered Tailgate
The Prime variant now comes with an electric boot lid that can be opened and closed using a button or remote control. This feature makes loading and unloading easier, especially when your hands are full.
Proton e.MAS 7 Premium
Upgrade the ADAS System (Advanced Driver Assistance Systems)
- Evasive Maneuver Assist (EMA) – Helps drivers avoid obstacles during emergency situations to reduce the risk of collision.
- Front Cross Traffic Alert (FCTA) – Warns against vehicles from the side when exiting intersections or parking.
- Active Lane Change Assist (ALCA) – Supports safer lane changes through blind spot monitoring and automatic steering adjustments.
These safety features make the Proton e.MAS 7 Premium among the most complete EVs in terms of driver assistance systems in its class.
Welcome Benefit & e.MAS Power Pack+
To celebrate the introduction of the Proton e.MAS 7 2026, buyers will receive a Welcome Benefit package worth up to RM4,000 for a limited period.
- Power Home – Free 7kW home charger worth RM1,500
- Power Plus – Free V2L adapter worth RM500
- Power Online – Unlimited internet for 5 years worth RM1,800
- Power-Thru – 6-year vehicle warranty with no mileage limit and 8-year or 160,000km battery and high-voltage component warranty
- Power Exchange – Exclusive trade-in rebate for Proton owners worth RM5,000
Proton e.MAS 7 2026 Price (OTR Without Insurance)
Original Price
| Variant | Peninsular Malaysia | East Malaysia |
|---|---|---|
| e.MAS 7 Prime | RM103,800 | RM106,800 |
| e.MAS 7 Premium | RM119,800 | RM122,800 |
Price With Welcome Benefit (Rebate RM4,000)
| Variant | Peninsular Malaysia | East Malaysia |
|---|---|---|
| e.MAS 7 Prime | RM99,800 | RM102,800 |
| e.MAS 7 Premium | RM115,800 | RM118,800 |
Welcome Benefit and e.MAS Power Pack+ offers are subject to terms and conditions and are valid for a limited period.
Why Choose Proton e.MAS 7 2026
- The most affordable EV in Malaysia
- Local installation with lower maintenance costs
- The latest safety and driver assistance systems
- The most complete ownership package in its segment
- Suitable for city and family use
Visit the special page Proton e.MAS 7 Malaysia for OTR price check, full specifications and latest promotions.
